The Izziwotnot Story
Deszone Ltd

Izziwotnot StoryOur Story

Our very beginning was inspired by a treasured possession, a special teddy bear Izziwotnot. Along with our own childhood, he is our inspiration and why we love to design beautiful nurseries and bedrooms for you and your little ones.

In business since 1967, Our heritage began simply, supplying some of today’s most iconic British brands with rainwear materials, then evolved to leisurewear fabrics, and finally we entered the children’s interiors market, creating a new business and a premium brand, Izziwotnot.

With over 40 years in the business and a wealth of experience, the Izziwotnot brand and the creation of children’s nurseries and bedrooms is very personal to us, we want to help you create rooms that inspire, comfort and even delight. We understand that little ones demand extra attention and pennies, which can all mount up when creating your perfect nursery, which is why we're committed to ensuring you get the best deals possible for your hard earned money.

About IzziwotnotAll our beautiful products are carefully designed with an eye for quality and that certain something that makes an item special. Using some of our favourite things or times for inspiration, we aim to create playful and spirited designs throughout our ranges of moses baskets, baby nursery furniture and nursery bedding collections, to please even the most style-conscious child or bear – just like our Izzi!

A happy home is as much about what we put in it, from Izziwotnot cot beds to curtains, as it is about the things we do there. Simply walking into a room and seeing a memento, favourite colour or treasured toy can evoke a memory of a day spent at the beach or create a happy, secure feeling.

Every piece of Izziwotnot furniture and every item of bedding we produce is designed here in the UK with safety as well as comfort in mind and then carefully sourced from around the world. You and your little ones can sleep soundly, safe in the knowledge that all our collections are made using only the best materials and conform to British Standards, some of the highest standards in the world. 

Put simply, we’re here to help you make your children’s room a safe, cosy and inspiring place to be. A place where they feel happy, brings joy to their everyday activities and feels soothing at night.






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